GQ tested 20 bed in a box mattresses in their downtown Manhattan office and named the Helix Midnight Luxe the winner, titling it "The Best Mattress According to GQ Staffers".
One tester highlighted that the Midnight Luxe had a "nice pillow top, but not too soft, and healthy but forgiving spring", and the review called out that the mattress had "just enough “give” to distribute the pressure on your shoulders and hips, but not so much that you feel like you’re in sinking sand."